The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments.
Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company. Apple, which had been on track to spend $180 million on X last year, also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut its spending with X on Thursday.
Mr. Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking antisemitic abuse on the site. That snowballed on Wednesday when the tech billionaire agreed with a post on X that accused Jewish people who are facing antisemitism amid the Israel-Hamas war of pushing the “exact kind of dialectical hatred against whites that they claim to want people to stop using against them” and supporting the immigration of “hordes of minorities.”
“You have said the actual truth,” Mr. Musk replied.
This is a developing story. Check back for updates.