A Precious Strawberry Drops Its Price

Bright local strawberries are showing up on farm stands and in the city’s Greenmarkets. Like the Hudson Valley and Long Island, New Jersey is a major source, but not just for seasonal field-grown fruit. A couple of indoor growers, Bowery Farming and Oishii, are cultivating them indoors with no seasonal limitations. They’re grown without pesticides and are sold at Tiffany prices. Now Oishii has just opened a major new indoor vertical farm in a former Anheuser-Busch plant in Jersey City, N.J., and the increased production is allowing the company to reduce prices by about half, so a tray of 11 delicious medium-size Omakase Berries is now $20, or six for $11. The Whole Foods in NoMad, 63 Madison Avenue (28th Street), which opens this week, is selling them, as are a number of the city’s high-end food retailers. Oishii’s berries might be worth considering once the local season, with berries for around $10 a quart, winds down.

Oishii Omakase Berry, oishii.com.

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