At the Los Angeles premiere of the filmmaker Harmony Korine’s “Aggro Dr1ft,” which was held on Wednesday night at Hollywood’s Crazy Girls strip club, scantily clad dancers shimmied on three small stages.
Mr. Korine, a 51-year-old experimental artist known for directing 2012’s “Spring Breakers,” has been seeking to understand and capitalize on youth culture since he wrote the 1995 cult classic “Kids” when he was only 19. That’s why the enigmatic filmmaker, actor, photographer, painter, D.J. and author is aiming to disrupt the traditional cinematic release format by offering immersive experiences for a group of film, fashion, skate and fine art ventures, which he launched with “Aggro Dr1ft.”
At the film’s first public screening, which drew about 400 people, a smoke machine blew softly overhead, creating fog reminiscent of the pouring rain outside. A merchandise station for EDGLRD, Korine’s multimedia design collective — and his D.J. moniker — was set up in the back corner offering branded T-shirts, hoodies, skateboards and more. The screening was followed directly by D.J. sets from the music producer AraabMuzik and from Mr. Korine himself.
Showing a movie at a strip club is an unusual choice, which is typical of EDGLRD’s rollout strategy, according to the company’s head of film strategy and development, Eric Kohn.
“What we’re leaning into with this company is a more expansive approach to creativity,” Mr. Kohn said. “We’re trying to engineer a new way to get this kind of work out in the world that isn’t beholden to the limited economics of the film market. You’ve never seen a movie in a strip club before but you’ve also never seen a movie like this before.”
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